Enterprise DW Best Practices for Behavior Analytics to Attract & Retain Customers

Web Seminar Featuring Dr. Ralph Kimball

Hosted By:

Date: Tuesday, April 27, 2010
Time: 10:30am PT / 1:30pm ET
Duration: 75 minutes

It is no longer sufficient to just capture static customer descriptions or to reactively manage customers. Businesses need to leverage information on historical preferences, real-time buying propensity and profitability ranking. They need a dynamic, accurate description of how customers interact and react to the company, its products and offers.

To respond to these requirements, organizations are re-examining how their enterprise data warehouse (EDW) collects and delivers information -- to become the platform for behavior analytics.

This adaptable EDW must gather millions of behavioral micro-events from web hits, mobile devices, direct mail, in-store offers and many other sources…then assemble these micro-events into meaningful sessions that can be analyzed in real time. The ability to capture and analyze customer behavior is crucial to communicate with customers in a value-added way.

In this webinar, Dr. Kimball will discuss how to extend the EDW to meet the challenges -- and opportunities -- posed by customer behavior, including:

Architectural considerations and strategies,
Methodologies and performance enhancement techniques,
Benefits of augmenting EDW, and
Analytics techniques

Following Dr. Kimball's session, Informatica will provide a presentation and demo featuring capabilities for running an adaptable EDW and MicroStrategy will discuss advanced analytics and data mining.

About the Guest Speakers:

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Dr. Ralph Kimball founded the Kimball Group. Since the mid 1980’s he has been the data warehouse/business intelligence (DW/BI) industry’s thought leader on the dimensional approach and trained more than 10,000 IT professionals. Prior to working at Metaphor and founding Red Brick Systems, Ralph co-invented the Star workstation at Xerox’s Palo Alto Research Center (PARC). Ralph has his Ph.D. in Electrical Engineering from Stanford University.

Rick Pechter, Sr Director, Advanced Analysis & Data Mining, MicroStrategy
Rick Pechter is responsible for the advanced analysis features of the MicroStrategy platform, from statistical and quantitative methods to function plug-ins and data mining. During his 10-year tenure with MicroStrategy, Rick has overseen development of additions to the MicroStrategy platform, and the innovations and evangelization of MicroStrategy’s industry-leading capabilities that combine advanced analytics with BI. He has 25 years experience with BI applications, DW technologies, and enterprise-class computer systems.

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