How Rich Data Sells in
Ensure the Best Product Content in 4 Steps
An Informatica On-Demand webinar
At any customer touch point, information has the biggest impact on buying decisions. Is the information provided and the emotions transmitted by the product presentation complete and strong enough to buy? This is the magic question.
Better information makes the deal; today, and even more tomorrow. 40 is the critical number: 40% of buyers intend to return a product when they order it. 40% order more variations of a product. 40% of all product returns are due to poor product information. (Sources: Trusted Shops & National Retail Federation NRF 2012)
This on demand webinar is about how to create and leverage highest quality product information to cut down the time-to-market, support the ecommerce growth and improve customer satisfaction. It covers four challenges our customers in retail and distribution solve with Product Information Management (PIM).
In this On Demand Webinar you will learn how to:
- Make sure product information is easy to consume for increased conversion and lower return rates.
- Lower manual processing costs with merging the best product content from multiple suppliers.
- Grow margins through broadening assortments with “long tail” merchandising.
- Accelerate customer satisfaction with a consistent corporate language.