Unleash the Power of Big Data in Pharma

Join the Knowledgent and Informatica Hands-on Big Data Workshop: Unleash the Power of Big Data in Pharma on Thursday, December 6, 2012.

Pharmaceutical organizations that unleash the power of big data develop new products and therapies faster, as well as make breakthrough discoveries by optimizing scientific analysis and clinical trials. In addition they are able to understand patient behavior better and improve outcomes, ultimately increasing revenue from targeted marketing campaigns.

There are several new concepts and emerging technologies related to big data that are opening up areas of innovation previously considered cost-prohibitive or too complex.

Join this hands-on workshop and you will learn...

• How Pharmaceutical organizations are successfully leveraging big data technology
• How to leverage current IT investments and emerging technologies for big data
• Big data best practices related to people, processes, and technology
• How to get started with your first big data project
• How to identify and get started with your first big data project.

Co-Sponsored By.

John Haddad
Director of Product Marketing,
Informatica Corporation

John Haddad is Director of Product Marketing at Informatica Corporation, the leader in Data Integration solutions. John has over 15 years experience designing, building, integrating, and marketing enterprise applications. Prior to Informatica John was Director of Product Management and Marketing at Right Hemisphere and held various positions in R&D and Business Development at Oracle Corporation focusing on Product Lifecycle Management (PLM) and Supply Chain Management (SCM) applications. John can be followed on Twitter @JohnM_Haddad.

Jeffrey Catteau
Life Sciences IVM Practice Lead, Knowledgent

Jeff has 14 years of experience in pharmaceutical information management, data product innovation, information strategy and business strategy, Jeff is a commercialization and IT strategy consultant with a strong background in creating analytic processing pipelines, customer-centric strategies and measurement systems, information management implementations, operating models, and commercial data product and service delivery. A proven delivery track record for high-visibility, high-risk projects Research-driven advisory services in the areas of game theory based commercial and operating models, micro contracting, negotiation optimization, healthcare outcomes and economics, and novel information processing heuristics. Jeff has 18 years combined industry and consulting management experience.

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