Informatica - Maximize Your Return on Big Data

Maximize Your Return on Big Data

Increase the Value and Lower the Cost of All Your Data

Date: Tuesday, October 9, 2012
Time: 7:30 am - 5:00 pm (Lunch Provided)
Location: Sheraton Boston Hotel
 39 Dalton Street
 Boston, MA 02199

The advent of big data in the enterprise brings with it unprecedented opportunities. To learn how you can capitalize on these opportunities, join our all-star cast of Informatica executives, experts, and key partners as we go on the road to more than 50 cities worldwide.

We’ll take you past the big data hype, and show you how the latest trends in cloud, social, and mobile computing will help you optimize your key initiatives around master data management, business intelligence, data privacy, application performance, and more

Register for the Roadshow to learn how to...

  • Make smarter business decisions by harnessing the analytical power of new computing technologies
  • Deliver on performance SLAs with the LOB despite ever growing data in warehouses and applications
  • Use innovative data integration techniques to meet the fast-changing demands of the business.
Two sessions will be held: one in the morning, another in the afternoon. The morning session will be focused on how to maximize your return on big data and the afternoon session will be an Informatica User Group (IUG) event, though everyone is welcome. Feel free to register for one or both sessions.

Space is limited and seats are filling up quickly.

Afternoon sessions brought to you by
Informatica User Group

Co-Sponsored By.
Cloudera Appfluent Corporate Technologies CISCO

Morning Session
7:30 am - 8:30 am
Breakfast and Partner Fair
8:30 am - 9:30 am
Keynote: Maximizing Return on Big Data
Featured Speaker: Sohaib Abbasi, Chairman and CEO, Informatica
Cloud, social and mobile computing is changing everything in the world of data. Learn how to capitalize on the business value of big data while avoiding unforeseen cost, complexity and risk.
9:30 am - 10:00 am
Featured Big Data Partner
Mike Olson, Chief Executive Officer, Cloudera
10:00 am - 10:15 am
Break
10:15 am - 10:45 am
Eliminate SaaS Sprawl with Cloud Data Integration
Featured Speaker: Darren Cunningham, Vice President of Marketing for Informatica Cloud, Informatica
Is your organization adopting cloud? Discover why self-service data integration is the critical ingredient to a successful cloud computing strategy and identify ways to extend the Informatica Platform to the cloud .
10:45 am - 11:15 am
Lean Data Management – Delivering on SLA’s featuring Appfluent
Exponential data growth is pushing the limits of hardware and adversely impacting performance. Learn about lean data management techniques to meet application and data warehouse service level agreements (SLAs).
11:15 am - 11:45 am
Agile BI – Delivering Intelligence Faster featuring Corporate Technologies
Embrace agile business intelligence and data integration techniques to reduce complexity, meet both analytical and real-time operational requirements, and deliver on the fast changing demands of the business.
11:45 am - 12:00 pm
Q&A and Morning Wrap Up
12:00 pm - 1:30 pm
Networking Lunch and Partner Pavilion

Afternoon Session - Informatica User Group

1:30 pm - 1:35 pm
Chapter Leader Welcome
1:35 pm - 2:30 pm
What’s New in the World of PowerCenter
Learn what’s new in PowerCenter 9.5 and Informatica Marketplace, and how they help increase efficiency, agility and productivity for the many projects across data integration.
2:30 pm - 2:45 pm
Break
2:45 pm - 3:45 pm
Round Table Discussion Groups
3:45 pm - 4:45 pm
Metadata Manager & Business Glossary Update
Informatica Product Management
4:45 pm - 5:00 pm
Closing Remarks, Evaluations and Door Prizes!

Maximizing Your Return on Data

Never before have we experienced such a profound transformative change in computing, which is taking the notion of “the information age” to a level unimagined even a few years ago. Cloud, social and mobile computing are changing everything in the world of data, and leading to the massive rise in variety, complexity and volume now dubbed “big data”. Capitalizing on the business value of big data while avoiding unforeseen cost, complexity, and risk has become critical to your future success. In this session, you will...

  • Uncover disciplines for measuring and continuously maximizing your “return on data”, defined as the value of data divided by the cost of data
  • Understand the impact of these megatrends on how you create, manage and utilize data
  • Examine the multiple facets of the big data phenomenon, and its impact on your organization
  • Learn about the latest release of the Informatica Platform, Informatica 9.5, and the capabilities necessary to ensure that you don’t merely cope in the era of big data, but that you thrive.

Eliminate SaaS Sprawl with Cloud Data Integration

According to IDC, software as a service (SaaS) spending will grow by 105% between 2011 and 2015. Is your organization ready? Do you have a plan to integrate data between cloud and on-premise applications? What about cloud to cloud? Welcome to the world of “hybrid IT.” In this session, you will learn...

  • Why data integration has been recognized as top barrier to cloud computing adoption
  • The primary cloud data integration and data quality use cases
  • How to balance the need for speed with the need for strong IT governance and control
  • How Informatica Cloud can enable maximum cloud application adoption and success.

Lean Data Management – Delivering on SLAs

Big data is causing exponential growth. This growth is not only pushing the limits of hardware and storage, but it is also adversely impacting application and data warehouse performance. Performance service level agreements (SLAs) are harder to meet when dealing with larger data sets. While smart partitioning strategies can boost application performance by making the active or frequently data optimally available, archiving strategies can phase out inactive data keeping the warehouses lean. In this session, you will learn...

  • Approaches to lean data management
  • Archiving and partitioning strategies to improve query performance, shrink backup/recovery windows, and significantly lower database/infrastructure costs
  • Customer success stories.

Agile BI – Delivering Intelligence Faster

To stay competitive and keep up with the rapid pace of change, the business needs new data and fresh insights on short notice. However, many IT organizations struggle to deliver the data and reports that the business needs and can trust. The backlog of requests and complaints from business users just keep growing, as IT is handcuffed by an inflexible, outdated data integration and analytics infrastructure. To address their unmet needs, the business often turns to shadow IT teams to create custom one-off solutions, which only exacerbates the complexity in the infrastructure. IT needs to embrace agile business intelligence and data integration architecture and techniques to accelerate the process with early business involvement, meet both analytical and real-time operational requirements, and deliver on the fast changing demands of the business. In this session, you will learn...

  • Drivers behind the need for greater BI (business intelligence) agility
  • Barriers to achieving agile BI
  • New approaches to architecting, implementing and operationalizing a responsible, flexible data architecture to deliver agile BI
  • Techniques for managing the convergence of the analytical and operational worlds.

What’s New in in the World of PowerCenter?

Learn about how groundbreaking new capabilities in PowerCenter 9.5 editions, options and connectivity from Informatica and the partner ecosystem increase the efficiency, agility and productivity for the many different projects involved with data integration. Learn how these new capabilities...

  • Shrink the time to deliver new data or reports from months to days
  • Improve productivity in development and operations
  • Increase performance and scalability, and expand support for appliances and Hadoop
  • Add data integration for web, log and machine data, natural language processing and hierarchical data transformation
  • Enable governance of cloud deployments as a shared service with on premise data integration by corporate IT
  • Enhance metadata management and data quality capabilities for data governance.

Round Table Discussion Groups

The discussion groups are an opportunity to network with other users to learn how they are utilizing Informatica products and solutions. The round tables are informal user-led discussions with no formal Informatica presentation or lecture.

Metadata Manager & Business Glossary Update

We are seeing a bit uptick in activity relating to metadata management, particularly as it relates to data governance. As the volume, velocity and variety of data increases companies are struggling to manage the delivery of data to increase productivity and to support good business decisions. Metadata management provides the tools to build and manage a common business vocabulary and to gain visibility into the flow of data through a complex data integration environment. In this session we will cover...

  • What’s new in Metadata Manager & Business Glossary (MM&BG)
  • How MM&BG customers are seeing a 10X increase in productivity from using MM&BG while delivering more trustworthy data
  • A discussion of the business use cases that are driving the use of MM&BG
  • A quick look at the upcoming release of MM&BG.

Sohaib Abbasi, Chairman and CEO, Informatica

Sohaib Abbasi joined Informatica as President and CEO in July 2004. Under his leadership, Informatica attained annual revenue growth of 20% for three consecutive years and is now the largest independent leader in the data integration software category. Fostering a culture of continuous innovation, Mr. Abbasi has built on Informatica’s success in data integration and led Informatica into new software market categories. Informatica is now the fastest-growing leader in data quality and a pioneer in the emerging category of data integration Software-as-a-Service, SaaS. In addition to growth in new product categories, Informatica is gaining significant contributions from International regions through global expansion of field operations. With new and strengthened relationships with several enterprise software category leaders and global systems integration leaders, Informatica is regarded as the trusted partner by customers worldwide.

Prior to Informatica, Mr. Abbasi spent 20 years at Oracle Corporation where he was a member of Oracle’s executive committee and, as Senior Vice President, led two major divisions, Oracle Tools and Oracle Education. Mr. Abbasi joined Oracle Corporation in 1982 when it was a 30-person startup and was instrumental in growing the business from $4 million to more than $9 billion in annual revenues. Mr. Abbasi envisioned and launched the Oracle Tools business, which he grew from zero to $3.75 billion in cumulative license revenues. Mr. Abbasi graduated with honors from the University of Illinois at Urbana-Champaign in 1980, where he earned both a B.S. and an M.S. degree in computer science.

Mike Olson, Chief Executive Officer, Cloudera

Mike was formerly CEO of Sleepycat Software, makers of Berkeley DB, the open source embedded database engine. Mike spent two years at Oracle Corporation as Vice President for Embedded Technologies after Oracle’s acquisition of Sleepycat in 2006. Prior to joining Sleepycat, Mike held technical and business positions at database vendors Britton Lee, Illustra Information Technologies and Informix Software.

Mike has Bachelor’s and Master’s degrees in Computer Science from the University of California at Berkeley.

Darren Cunningham, Vice President of Marketing for Informatica Cloud, Informatica

Darren Cunningham is the VP of Marketing for Informatica Cloud. He is responsible for leading product, customer and program marketing initiatives for Informatica cloud data integration business, which received the 2011 CODiE Award for Best Cloud Management Solution and has been recognized by Salesforce.com customers as the best of AppExchange three years in a row.

Prior to Informatica, Darren was VP of Marketing at LucidEra, an early entrant in the software-as-a-service (SaaS) business intelligence market. He led analytics product management and AppExchange data management partnerships at Salesforce.com in 2006 and 2007 and spent 7 years at Business Objects, where he managed product marketing for many of the company's primary business intelligence, data integration, operational reporting, and performance management solutions.

He holds a bachelor's degree from the University of Toronto. Darren can be followed on Twitter @dcunni.

Rob Meyer, Senior Director of Product Marketing, Informatica

Rob Meyer is the Senior Director of Product Marketing of the Data Integration Business Unit at Informatica. He is responsible for all go-to-market activities for Informatica's core data integration products including PowerCenter, PowerExchange, Metadata Manager and Data Services. Rob has worked for nearly twenty years in marketing, product management and engineering on business intelligence, integration, messaging and SOA technologies at startups and larger companies including Hyperion, Microsoft, Oracle and TIBCO.

Santosh Chitakki, Vice President of Product Management, Appfluent

Santosh Chitakki is the vice president of product management and a co-founder of Appfluent Technology, an enterprise software company that delivers analytics to manage big data smarter. Mr. Chitakki has over 15 years of sales, marketing and product management experience in enterprise software focusing specifically on data and systems management.

Julie Lockner, Vice President Product Marketing ILM, Informatica

Ms. Lockner is responsible for product marketing strategies ensuring Informatica ILM solutions are aligned with market needs and direction. Julie joins Informatica from the industry analyst firm ESG, where she served as vice president covering data management solutions and managing the end-user consulting practice. Prior to joining ESG, Julie was President and Founder of CentricInfo, a consulting firm acquired by ESG, specializing in implementing Data Governance and Data Center Optimization programs. Julie also held various sales, marketing, and engineering positions at companies such as Solix Technologies, EMC, Oracle and Raytheon.

  

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