Maximize Your Return on Big Data

Increase the Value and Lower the Cost of All Your Data

Date	:	Wednesday, November 7, 2012
Time	:	7:30 am - 1:00 pm
Location	:	The Westin San Francisco Market Place 50 Third Street San Francisco, CA 94103

The advent of big data in the enterprise brings with it unprecedented opportunities. To learn how you can capitalize on these opportunities, join our all-star cast of Informatica executives, experts, and key partners as we go on the road to more than 50 cities worldwide.

We’ll take you past the big data hype, and show you how the latest trends in cloud, social, and mobile computing will help you optimize your key initiatives around master data management, business intelligence, data privacy, application performance, and more.

Make smarter business decisions by harnessing the analytical power of new computing technologies
Deliver on performance SLAs with the LOB despite ever growing data in warehouses and applications
Increase the business value of big data, lower its cost, and realize its promise, with our latest release.

Space is limited and seats are filling up quickly.

Co-Sponsored By.

+ Agenda

Session

7:30 am - 8:30 am

Breakfast and Partner Fair

8:30 am - 8:40 am

Welcome

8:40 am - 9:30 am

Keynote: Maximizing Return on Big Data
Featured Speaker: David Lyle, Vice President of Product Strategy, Informatica
Cloud, social and mobile computing is changing everything in the world of data. Learn how to capitalize on the business value of big data while avoiding unforeseen cost, complexity and risk.

9:30 am - 10:00 am

Maximize Your Return on Big Data with Hadoop
Kirk Dunn, Chief Operating Officer, Cloudera

10:00 am - 10:30 am

Measuring Maturity, Investing in Talent, and Developing a Roadmap to Big Data Empowerment
Robert Hardaway, Big Data Practice Director, Cognizant

10:30 am - 10:40 am

Break

10:40 am - 11:00 am

Eliminate SaaS Sprawl with Cloud Data Integration
Featured Speaker: Darren Cunningham, Vice President of Marketing, Informatica Cloud
Is your organization adopting cloud? Discover why self-service data integration is the critical ingredient to a successful cloud computing strategy and identify ways to extend the Informatica Platform to the cloud.

11:00 am - 11:30 am

Big Data Analytics featuring Lunexa
Master the latest in big data integration architectures and techniques to harness the analytical power of new computing technologies, including big data appliances and Hadoop.

11:30 am - 12:00 pm

Lean Data Management – Delivering on SLAs featuring Appfluent
Exponential data growth is pushing the limits of hardware and adversely impacting performance. Learn about lean data management techniques to meet application and data warehouse service level agreements (SLAs).

12:00 pm - 12:15 pm

Q&A and Morning Wrap Up

12:15 pm - 1:00 pm

Networking Lunch

+ Session Descriptions

Maximizing Return on Big Data

Never before have we experienced such a profound transformative change in computing, which is taking the notion of “the information age” to a level unimagined even a few years ago. Cloud, social and mobile computing are changing everything in the world of data, and leading to the massive rise in variety, complexity and volume now dubbed “big data”. Capitalizing on the business value of big data while avoiding unforeseen cost, complexity, and risk has become critical to your future success. In this session, you will...

Uncover disciplines for measuring and continuously maximizing your “return on data”, defined as the value of data divided by the cost of data
Understand the impact of these megatrends on how you create, manage and utilize data
Examine the multiple facets of the big data phenomenon, and its impact on your organization
Learn about the latest release of the Informatica Platform, Informatica 9.5, and the capabilities necessary to ensure that you don’t merely cope in the era of big data, but that you thrive.

Eliminate SaaS Sprawl with Cloud Data Integration

According to IDC, software as a service (SaaS) spending will grow by 105% between 2011 and 2015. Is your organization ready? Do you have a plan to integrate data between cloud and on-premise applications? What about cloud to cloud? Welcome to the world of “hybrid IT.” In this session, you will learn...

Why data integration has been recognized as top barrier to cloud computing adoption
The primary cloud data integration and data quality use cases
How to balance the need for speed with the need for strong IT governance and control
How Informatica Cloud can enable maximum cloud application adoption and success.

Big Data Analytics

The most alluring promise of big data is analytics— analytics that provide key insights into business operations or customer behavior to deliver top line growth, cost reduction, or risk mitigation. However, organizations struggle with the daunting tasks of handling such large volumes of data, processing it, and making sense of it. Adding to the volume challenge, the velocity, complexity and variety of data also continue to increase exponentially. Traditional approaches to integrating and preparing data for analysis simply can’t cope with new big data requirements. To harness the analytical power of new computing technologies, including big data appliances and Hadoop, organizations need to master the latest in big data integration architectures and techniques. In this session, you will learn...

The challenges associated with big data analytics
The key requirements and best practice approaches for big data integration
Approaches for bridging the gap between traditional and big data analytical environments.

Lean Data Management – Delivering on SLAs

Big data is causing exponential growth. This growth is not only pushing the limits of hardware and storage, but it is also adversely impacting application and data warehouse performance. Performance service level agreements (SLAs) are harder to meet when dealing with larger data sets. While smart partitioning strategies can boost application performance by making the active or frequently data optimally available, archiving strategies can phase out inactive data keeping the warehouses lean. In this session, you will learn...

Approaches to lean data management
Archiving and partitioning strategies to improve query performance, shrink backup/recovery windows, and significantly lower database/infrastructure costs
Customer success stories.

+ Speakers

David Lyle, Vice President of Product Strategy, Informatica

David Lyle is the vice president of product strategy at Informatica, where he leads Informatica's research on model-driven architecture as it extends to integration automation. During the early to mid-90's, Mr. Lyle worked as a data warehousing consultant on several large-scale, massively parallel warehouse projects. From this experience, Mr. Lyle helped found and grow Influence Software from 1996 to 1999 as a pioneering company in the development of analytic applications. Informatica bought Influence at the end of 1999 and since then, Mr. Lyle has helped expand Informatica's data integration, business intelligence and metadata platforms, creating several patent pending technologies for the company.

Mr. Lyle can be followed on Twitter @leanlyle.

Kirk Dunn, Chief Operating Officer, Cloudera

Kirk is the COO of Cloudera where he uses his diversified range of technology engineering, marketing, sales and management experience to oversee Cloudera’s business operations. During his nearly 20-year career, Kirk has worked extensively with established companies, high-growth organizations and Fortune 200 accounts, successfully building strategic sales and product divisions, and leading international expansions. Kirk served as the CEO of PowerFile, Inc, which was successfully sold to Hitachi LG Data Storage, and was CEO of Bang Networks Inc. Prior to joining Bang Networks, Kirk served as VP of North American Field Operations at Inktomi. He came to Inktomi from Network Equipment Technologies, Inc. (NET), where he held executive positions in sales, marketing and professional services. Kirk also worked for IBM in senior sales positions.

He holds a BA in mathematics and applied sciences from the University of California, Los Angeles.

Robert Hardaway, Director Big Data Practice, Cognizant

Mr. Hardaway possesses over 25 years of experience in enterprise-scale software engineering, product management, business development, sales and services. He has provided solution architecture expertise to over 200 major projects ranging from ERP to CRM to enterprise integration to DW/BI to MDM, and now Big Data Analytics for nearly every major vertical industry including Health Care, Telecommunications, Financial Services and Manufacturing. Mr. Hardaway recently joined Cognizant's Enterprise Information Management Practice, where he is combining his wealth of experience and knowledge with the rapidly advancing capabilities of Cognizant's Big Data Analytics services.

Darren Cunningham, Vice President of Informatica Cloud, Informatica

Darren Cunningham is the VP of Marketing for Informatica Cloud. He is responsible for leading product, customer and program marketing initiatives for Informatica cloud data integration business, which received the 2011 CODiE Award for Best Cloud Management Solution and has been recognized by Salesforce.com customers as the best of AppExchange three years in a row.

Prior to Informatica, Darren was VP of Marketing at LucidEra, an early entrant in the software-as-a-service (SaaS) business intelligence market. He led analytics product management and AppExchange data management partnerships at Salesforce.com in 2006 and 2007 and spent 7 years at Business Objects, where he managed product marketing for many of the company's primary business intelligence, data integration, operational reporting, and performance management solutions. He holds a bachelor's degree from the University of Toronto.

Darren can be followed on Twitter @dcunni.

Jagrit Malhotra, Partner, Lunexa

Jagrit plays a lead role in the strategic planning and business development of Lunexa. Jagrit is responsible for ensuring Lunexa clients worldwide have utmost confidence in Lunexa services and solutions. He also leads the company's business efforts in India. Jagrit joined Lunexa in 2005, bringing with him more than a decade of technical and management experience in the data management and business intelligence industry. Prior to Lunexa, he held various consulting and management roles at MicroStrategy, Inc. Jagrit has served as an officer for The Data Warehouse Institute (TDWI).

He holds a Bachelor of Science in Physics from Delhi University and a Postgraduate Diploma in Computer Science from the University of Cambridge.

Steve Varsolona, Director of Business Development, Appfluent

Steve Varsolona has 23 years of experience in leading the growth, development, and management of technology-based business/product lines for Fortune 500 organizations. Varsolona’s areas of expertise include sales, product line and business management, strategic planning, and marketing/business analysis.

He holds a Bachelor’s degree in Finance, as well as an MBA from Northwestern with concentrations in Economics and Accounting.

Karen Hsu, Director of Product Marketing, Informatica

Ms. Hsu is the Director of Product Marketing for Data Privacy solutions at Informatica and has been instrumental in bringing new Data Integration solutions to market, including those for Data Quality, Data Privacy, MDM, and Data Transformation and Exchange. Prior to Informatica, she drove the development and go-to-market strategy for new software applications in CRM, product configuration and pricing, and data integration at high tech start-ups and public companies including Intel, IBM (CrossWorlds), and Oracle (Siebel).

Karen holds a bachelor of science degree in Management Science and Engineering from Stanford University.

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