Informatica - Maximize Your Return on Big Data

Maximize Your Return on Big Data

Increase the Value and Lower the Cost of All Your Data

Date :  Wednesday, November 14, 2012
Time :  7:30 am - 4:30 pm (Lunch Provided)
Location :  The Westin Austin at the Domain
 11301 Domain Drive
 Austin, TX 78758

The advent of big data in the enterprise brings with it unprecedented opportunities. To learn how you can capitalize on these opportunities, join our all-star cast of Informatica executives, experts, and key partners as we go on the road to more than 50 cities worldwide.

We’ll take you past the big data hype, and show you how the latest trends in cloud, social, and mobile computing will help you optimize your key initiatives around master data management, business intelligence, data privacy, application performance, and more.

Register for the Roadshow to learn how to...

  • Boost customer retention and satisfaction by proactively engaging with customers
  • Lower compliance costs and minimize risk with the industry's most comprehensive and award-winning data privacy technologies
  • Use our latest release to increase the business value of big data, lower its cost, and realize its promise.
Two sessions will be held: one in the morning, another in the afternoon. The morning session will be focused on how to maximize your return on big data and the afternoon session will be an Informatica User Group (IUG) event, though everyone is welcome. Feel free to register for one or both sessions.

Space is limited and seats are filling up quickly.

Afternoon sessions brought to you by
Informatica User Group

Co-Sponsored By.

MAPR TECHNOLOGIES

CISCO

Morning Session

7:30 am - 8:30 am
Breakfast and Partner Fair
8:30 am - 8:45 am
Welcome
8:45 am - 9:45 am
Keynote: Maximizing Return on Big Data
Featured Speaker: Maneesh Joshi
, Senior Director of Product Marketing, Informatica
Cloud, social and mobile computing is changing everything in the world of data. Learn how to capitalize on the business value of big data while avoiding unforeseen cost, complexity and risk.
9:45 am - 10:15 am
Enterprise Ready Hadoop with MapR Technologies
10:15 am - 10:30 am
Break
10:30 am - 11:00 am
Eliminate SaaS Sprawl with Cloud Data Integration
Is your organization adopting cloud? Discover why self-service data integration is the critical ingredient to a successful cloud computing strategy and identify ways to extend the Informatica Platform to the cloud.
11:00 am - 11:30 am
Boosting Value through Proactive Customer Engagement
Getting closer to the customer is the top CEO business strategy. Learn how IT can use data to help boost value through proactive customer engagement, powered by social, mobile and cloud MDM.
11:30 am - 12:00 pm
Data Privacy – Protecting Data to Ensure Compliance
Learn about the unique capabilities of Dynamic Data Masking, and how customers are using it to protect sensitive information in real time—without costly, time-consuming changes to applications and databases.
12:00 pm - 12:15 pm
Q&A and Morning Wrap Up
12:15 pm - 1:00 pm
Networking Lunch and Partner Pavilion

Afternoon Session - Informatica User Group

1:00 pm - 1:15 pm
Chapter Leader Welcome
1:15 pm - 2:15 pm
What’s New in the World of PowerCenter
Learn what’s new in PowerCenter 9.5 and Informatica Marketplace, and how they help increase efficiency, agility and productivity for the many projects across data integration.
2:15 pm - 2:30 pm
Break
2:30 pm - 3:30 pm
Birds-of-a Feather Discussion Groups
3:30 pm - 4:15 pm
PowerCenter: Mapping Developer Tips & Tricks
Informatica Professional Services
4:15 pm - 4:30 pm
Closing Remarks, Evaluations and Door Prizes

Maximizing Your Return on Data

Never before have we experienced such a profound transformative change in computing, which is taking the notion of “the information age” to a level unimagined even a few years ago. Cloud, social and mobile computing are changing everything in the world of data, and leading to the massive rise in variety, complexity and volume now dubbed “big data”. Capitalizing on the business value of big data while avoiding unforeseen cost, complexity, and risk has become critical to your future success. In this session, you will...

  • Uncover disciplines for measuring and continuously maximizing your “return on data”, defined as the value of data divided by the cost of data
  • Understand the impact of these megatrends on how you create, manage and utilize data
  • Examine the multiple facets of the big data phenomenon, and its impact on your organization
  • Learn about the latest release of the Informatica Platform, Informatica 9.5, and the capabilities necessary to ensure that you don’t merely cope in the era of big data, but that you thrive.

Boosting Value through Proactive Customer Engagement

Eighty-eight percent of CEOs said in a recent survey that getting closer to the customer is the top business strategy over the next five years. Social networks offer rich information about customer preferences that can help companies achieve this goal. Social network data can also enrich both real-time insights from customer sentiment analysis, and corporate customer profiles in CRM applications. Informatica’s customers are using this valuable information to empower their business to engage with customers proactively. During this presentation you will learn how IT can use data to help boost value through proactive customer engagement in three key ways...

  • Tap new data sources to better understand customers
  • Use relevant social media data by relating customer’s corporate profiles with their social profiles on social networks such as Facebook, LinkedIn and Twitter, and
  • Detect opportunities to take action in real-time to enable proactive customer service and targeted offers.

Data Privacy – Protecting Data to Ensure Compliance

More than 84 percent of corporations have suffered at least one data breach in the last year. Sensitive data needs to be protected, both to safeguard it from unauthorized use and to comply with a growing number of privacy regulations. Learn about the unique capabilities provided by Informatica’s Dynamic Data Masking product, and how customers are using it to protect sensitive information in real time-without costly, time-consuming changes to applications and databases. In this session, you will learn...

  • Benefits of policy-driven security and monitoring for applications
  • What Informatica’s new Dynamic Data Masking offers
  • How to secure both production and nonproduction (development, test, training) environments.

What’s New in the World of PowerCenter?

Learn about how groundbreaking new capabilities in PowerCenter 9.5 editions, options and connectivity from Informatica and the partner ecosystem increase the efficiency, agility and productivity for the many different projects involved with data integration. Learn how these new capabilities...

  • Shrink the time to deliver new data or reports from months to days
  • Improve productivity in development and operations
  • Increase performance and scalability, and expand support for appliances and Hadoop
  • Add data integration for web, log and machine data, natural language processing and hierarchical data transformation
  • Enable governance of cloud deployments as a shared service with on premise data integration by corporate IT
  • Enhance metadata management and data quality capabilities for data governance.

Birds-of-a-Feather Discussion Groups

These popular discussion forums are an opportunity to network with other users to learn how they are utilizing Informatica products and solutions. The round tables are informal user-led discussions with no formal Informatica presentation or lecture...

  • Administrator Tips and Tricks
  • Developer Tips and Tricks
  • Performance and Tuning
  • Project Management Challenges
  • Versioning, Team Based Development, Migrations.

PowerCenter: Mapping Developer Tips & Tricks

We will explore field-tested techniques and best practices for developing Informatica PowerCenter mappings. Compare simple and complex processes. Learn how best to use metadata, how to change detection using checksum techniques, and monitor performance in UNIX environments. Learn how to structure your mappings to maximize maintainability and efficiency. Investigate features that seasoned PowerCenter developers use to improve development productivity.

Maneesh Joshi, Senior Director of Product Marketing, Informatica

Maneesh Joshi is the Senior Director of Product Marketing at Informatica. He’s responsible for the go-to-market initiatives for all things related to the Informatica Platform. Maneesh has spent his entire career solving integration problems in the roles of engineering management and product marketing functions, problems spanning SOA, BPM, application integration, and data integration technologies. While working at companies such as Informatica and Oracle, he’s enjoyed collaborating with customers to innovate market-leading products and solutions.

Andre Carletto, Senior Product Marketing Manager, Informatica

Andre Carletto is a Senior Product Marketing Manager for the MDM Business Unit at Informatica, where he is responsible for go-to-market activities for the MDM products and solutions. Working at Informatica for more than 15 years, Andre has deep product and market experience which he achieved by designing, implementing and marketing CRM, Data Quality and MDM solutions for large companies such as HP, Bank of America, Experian, Equifax, GE and others.

Josh Alpern, Vice President of Information Lifecycle Management, Informatica

Josh Alpern is the VP, Strategic Business Development in the Information Lifecycle Management (ILM) business unit at Informatica. In this role his focus is ensuring that Informatica’s data archiving solutions are aligned with the needs of the marketplace. He has been with Informatica for more than three years and has more than 12 years of experience with enterprise ILM solutions.

 

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