Maximize Your Return on Big Data

Maximizing Your Return on Data

Never before have we experienced such a profound transformative change in computing, which is taking the notion of “the information age” to a level unimagined even a few years ago. Cloud, social and mobile computing are changing everything in the world of data, and leading to the massive rise in variety, complexity and volume now dubbed “big data”. Capitalizing on the business value of big data while avoiding unforeseen cost, complexity, and risk has become critical to your future success. In this session, you will...

• Uncover disciplines for measuring and continuously maximizing your “return on data”, defined as the value of data divided by the cost of data
• Understand the impact of these megatrends on how you create, manage and utilize data
• Examine the multiple facets of the big data phenomenon, and its impact on your organization
• Learn about the latest release of the Informatica Platform, Informatica 9.5, and the capabilities necessary to ensure that you don’t merely cope in the era of big data, but that you thrive.

Boosting Value through Proactive Customer Engagement

Eighty-eight percent of CEOs said in a recent survey that getting closer to the customer is the top business strategy over the next five years. Social networks offer rich information about customer preferences that can help companies achieve this goal. Social network data can also enrich both real-time insights from customer sentiment analysis, and corporate customer profiles in CRM applications. Informatica’s customers are using this valuable information to empower their business to engage with customers proactively. During this presentation you will learn how IT can use data to help boost value through proactive customer engagement in three key ways...

• Tap new data sources to better understand customers
• Use relevant social media data by relating customer’s corporate profiles with their social profiles on social networks such as Facebook, LinkedIn and Twitter, and
• Detect opportunities to take action in real-time to enable proactive customer service and targeted offers.

Data Privacy – Protecting Data to Ensure Compliance

More than 84 percent of corporations have suffered at least one data breach in the last year. Sensitive data needs to be protected, both to safeguard it from unauthorized use and to comply with a growing number of privacy regulations. Learn about the unique capabilities provided by Informatica’s Dynamic Data Masking product, and how customers are using it to protect sensitive information in real time-without costly, time-consuming changes to applications and databases. In this session, you will learn...

• Benefits of policy-driven security and monitoring for applications
• What Informatica’s new Dynamic Data Masking offers
• How to secure both production and nonproduction (development, test, training) environments.

What’s New in the World of PowerCenter?

Learn about how groundbreaking new capabilities in PowerCenter 9.5 editions, options and connectivity from Informatica and the partner ecosystem increase the efficiency, agility and productivity for the many different projects involved with data integration. Learn how these new capabilities...

• Shrink the time to deliver new data or reports from months to days
• Improve productivity in development and operations
• Increase performance and scalability, and expand support for appliances and Hadoop
• Add data integration for web, log and machine data, natural language processing and hierarchical data transformation
• Enable governance of cloud deployments as a shared service with on premise data integration by corporate IT
• Enhance metadata management and data quality capabilities for data governance.

Birds-of-a-Feather Discussion Groups

These popular discussion forums are an opportunity to network with other users to learn how they are utilizing Informatica products and solutions. The round tables are informal user-led discussions with no formal Informatica presentation or lecture...

• Administrator Tips and Tricks
• Developer Tips and Tricks
• Performance and Tuning
• Project Management Challenges
• Versioning, Team Based Development, Migrations.

PowerCenter: Mapping Developer Tips & Tricks

We will explore field-tested techniques and best practices for developing Informatica PowerCenter mappings. Compare simple and complex processes. Learn how best to use metadata, how to change detection using checksum techniques, and monitor performance in UNIX environments. Learn how to structure your mappings to maximize maintainability and efficiency. Investigate features that seasoned PowerCenter developers use to improve development productivity.